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movie.relations — public relations for quality films |
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"movie.relations"
is the motor of promotion for quality films: on festivals, markets
and TV in Germany. "movie-relations" is creating your optimal strategic
communication concept and working the key tools: publicity and public
relations for shooting, national and international release, b-2-b
communication, markets and festivals, organization of premieres
and corporate events, guest service, sponsoring, product placement,
cross promotion, press kits - without wasting time and space. |
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Creating
values from the very beginning |
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In
the beginning there is an idea ...and sure a strategic communication
concept: the aim is to determine the target audience. To generate
publicity within the film‘s shelflife from the first beginning
till theatrical, festival or TV distribution we have to find the
benefit, the possibilities of promotion and its budget within the
production budget. |
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Creating
awareness |
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To
get awareness, tests are showing that you need at minimum five
addresses in different media. To secure the buzz for the right
target groups we have to perceive the hallmarks of quality. Then
we can develop the right campaign in terms of medias, events,
promotions, running time.
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Increasing
the want to see-factor |
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The
degree of involvement of the target audience has to be increased
more and more, so the target audience is pushed directly to the
cinema chair. |
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Building
up pretending, sympathy and best publicity |
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To
spread continous information is the base to reach the general public.
To secure word of mouth and start the buzz we have to create an
arthouse brand to reach the target audience. |
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Keeping in touch with promotion partners |
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Different
kinds of instruments are needed to create awareneness and the highest
"want to see" factor. We can use the same target group of promotion
partners from the industry and the media to maximise the film‘s
audience with below-the-line-measures and media cooperations. |
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Controlling the operation |
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To
secure success it is very important that every partner involved
has the information he needs in time. The networking of the promotion
should be controlled. We have to catch feed back of national and
international operations to change the strategics immediately if
it isn‘t working. It‘s important to control the campaign
regularly - without wasting time and space.
Recommended site!
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